Linking the flavours of the Caribbean through the region’s music and sport and arguably its most recognisable face – Usain Bolt – telecommunications giant Digicel yesterday launched the Bring the Beat campaign, which will be a key part of the company’s promotion leading to the 2016 Olympic Games in Rio de Janeiro. The event, with Bolt himself as the special guest, was launched at the Terra Nova All-Suite Hotel in Kingston. Bring the Beat aims to celebrate the Caribbean’s culture and features its own theme song, performed by Trinidadian Machel Montano featuring Jamaica’s Tessanne Chin. The song will have variations which will be used in other Caribbean territories, featuring artistes from those particular islands, according to Digicel Group’s director of marketing, Peter Lloyd. “Music and sport have the power to bring people and nations together, and that is exactly what we are about. We will use beats, music, rhythm and talent to connect the world to our athletes no matter what flag they compete under,” Lloyd said. CARIBBEAN VISITORS Journalists and children from several Caribbean islands, including Antigua and Barbuda, Cayman, Montserrat, St Kitts & Nevis, St Vincent & the Grenadines, and Trinidad and Tobago were brought in specially for the function, with the children acting as young reporters and invited to pose questions to Bolt, who responded with his usual aplomb. The reigning Olympic 100m and 200m champion was put in the hot seat and interviewed by Jamaican primary schoolgirl Naleighna-Kae McLean who asked the athlete a variety of questions ranging from his taste in food, to his relationship with his coach, Glen Mills. Meanwhile, sports fans, through Digicel, will have the opportunity to win tickets to various sporting events this summer, including NBA games, Caribbean Premier League cricket and the Olympic Games track and field programme. The event was broadcast live throughout the region on Digicel’s cable television arm, SportsMax.
Jackson called for Cook to check in for Lamar Odom with 1:25 left in the third quarter, then removed him immediately after he believed Cook intentionally deposited his warm-up top in the coach’s lap on his way to the scorer’s table. Jackson sent Andrew Bynum to replace Cook, who returned to the bench without playing a second. Once the quarter ended, Cook blew up during the timeout and Odom had to step in to keep him and Shaw separated. “We talked about it just now after the game and he apologized,” Jackson said. “That’s not in character for Brian to do that, but he’s frustrated. He hasn’t been playing in the regular rotation now.” Ever since Odom returned from a sprained knee ligament, Cook has struggled to find playing time. Cook also had a heated discussion with trainer Gary Vitti during a timeout with 8:58 left in the fourth. He rejoined the huddle during timeouts, but did not play even as the Lakers trailed by as many as 20 points in the quarter. After watching the scene that unfolded on the bench between the third and fourth quarters of Thursday night’s 93-78 loss to the Detroit Pistons, it was hard not to conclude that the Lakers were coming apart at the seams. Already beaten by the Pistons, the Lakers were broken when forward Brian Cook engaged in a furious shouting match with assistant coach Brian Shaw after Jackson removed Cook from the game for a perceived act of insubordination. • Photo Gallery: 02/08: Lakers vs. Pistons AUBURN HILLS, Mich. – Before the Lakers set out on this eight-game road trip, their longest since December 1989, coach Phil Jackson framed it for his team in terms of bringing them together or tearing them apart. “You just try to nullify the situation,” Shaw said. “There’s always points in a game where your emotions get high. Sometimes you do or say things that you don’t necessarily mean, but you get caught up in the moment. I just felt like I needed to kind of address the situation and see if I could make it go away. Things happen.” The Lakers didn’t fare much better on the court, where they lost to the Pistons for the eighth consecutive time at the Palace. Only two Ronny Turiaf free throws with 25.9 seconds remaining saved the Lakers from their lowest scoring game of the season. Kobe Bryant finished with 18 points, but made just 5 of 13 shots and had eight turnovers. [email protected] (818) 713-3607 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!