Capital FM radio presenters Johnny Vaughan and Lisa Snowdon are fronting a new £3m marketing campaign to promote Kraft’s new Belvita Breakfast brand – a range of biscuits targeting the breakfast market. Claimed to be the only breakfast biscuits in the UK, Belvita biscuits are made with whole grains and when eaten with a portion of fruit and serving of dairy – such as a latte and apple – release carbohydrates steadily over four hours.The marketing campaign for Belvita Breakfast, which launched this month, features TV ads aimed at the brand’s core market of 25-35 year women, as well as print ads, retail promotions and sampling.Biscuits have long been a popular breakfast item in Europe, but have yet to gain a foothold in the UK, where cereals and toast still dominate. Belvita Breakfast retail across Europe with one in five people in France eating biscuits for breakfast.“Belvita Breakfast’s success in Europe shows that there is a real appetite for breakfast biscuits, and the UK market is ready for something new,” said Nicola Wilkinson, Kraft Foods.According to research commissioned by Kraft, 34% of the UK regularly miss breakfast, compared to 17% in France, 18% in Italy and 13% in Spain. Eight per cent of Brits never eat breakfast, with men (38%) and people in their 20s (55%) most likely to skip.
McVitie’s owner Pladis has appointed Jonny Jacobs as its strategy director for its UK and Ireland division.Based at Pladis’ Hayes office in London, Jacobs will oversee the company’s strategy to accelerate growth in its McVitie’s, Jacob’s, go ahead! and Godiva brands. He joins from Pladis in the US, where he operated as the interim chief financial officer earlier this year.Jacobs, who will also be part of the executive board, will work alongside Nick Bunker, who succeeded Jon Eggleton as managing director last month.“Working together with Nick, I’m confident we’ll continue to grow the business and shape the direction of one of the most exciting companies in its sector,” said Jacobs.Bunker said Jacobs’ experience and expertise will help to build on the heritage and future opportunities for its brands.The strategy director role is a newly-formed position by Pladis for the UK and Ireland.
Associated Press February 17, 2020 St. Louis looks to extend streak vs UMass Share This StoryFacebookTwitteremailPrintLinkedinRedditSaint Louis (18-7, 7-5) vs. UMass (10-15, 4-8)William D. Mullins Center, Amherst, Massachusetts; Tuesday, 7 p.m. ESTBOTTOM LINE: Saint Louis looks for its sixth straight win in the head-to-head series over UMass. Saint Louis has won by an average of 8 points in its last five wins over the Minutemen. UMass’ last win in the series came on Jan. 31, 2015, a 60-56 win. BIG MEN ON CAMPUS: UMass’ Tre Mitchell has averaged 16.6 points and 6.3 rebounds while Carl Pierre has put up 13 points. For the Billikens, Jordan Goodwin has averaged 15.4 points, 10.3 rebounds and two steals while Hasahn French has put up 12.2 points, 10.8 rebounds and 2.6 blocks.GIFTED GOODWIN: Goodwin has connected on 27.4 percent of the 62 3-pointers he’s attempted and has gone 3 for 11 over his last three games. He’s also made 53.6 percent of his foul shots this season.WINLESS WHEN: UMass is 0-7 this year when it scores 61 points or fewer and 10-8 when it scores at least 62.ASSIST DISTRIBUTION: The Billikens have recently gotten buckets via assists more often than the Minutemen. UMass has 37 assists on 82 field goals (45.1 percent) across its past three outings while Saint Louis has assists on 40 of 79 field goals (50.6 percent) during its past three games.DID YOU KNOW: Saint Louis has attempted more free throws per game than any other A10 team. The Billikens have averaged 23.6 free throws per game.___ For more AP college basketball coverage: https://apnews.com/Collegebasketball and http://twitter.com/AP_Top25___This was generated by Automated Insights, http://www.automatedinsights.com/ap, using data from STATS LLC, https://www.stats.com
Facebook0Tweet0Pin0 Submitted by Saint Martin’s University Even before the Class of 2015 arrives on campus for its senior year, Saint Martin’s University is working to help its members glide smoothly into life after graduation.While four or more years of education provide the knowledge and experiences to succeed in a particular career, many students get through their senior year without an essential – job-search skills. Through “Saints Have a Plan,” an innovative program masterminded by Ann Adams, the University’s associate dean of students and director of career development, seniors are learning the “how-to’s” in a timely manner.“College and University career centers have always offered this help,” she says. “We want students to have a plan before they are out there looking for work. With Saints Have a Plan, we’re just making it fun by packaging it and incentivizing it.”The inspiration for “the plan” came to Adams as she considered a troubling fact: Although the University’s Career Center offers an extensive array of resources and assistance to help seniors poised to transition out of college, many fail to take advantage of them until they are about to graduate, if at all. Others want to begin the process but are overwhelmed by the complexity of job-searching.In 2013, almost half of Saint Martin’s graduating seniors were job-searching at the time of graduation, missing the optimum time to get support, says the nine-year Career Center veteran.“The ideal time for them to start job-hunting is much earlier, when they can attend job fairs, get help developing resumes and start networking with potential job sources. Everyone wants to help students and offer them advice and referrals, but it is different when they become one of hundreds of job-seekers.”Last February, Adams e-mailed seniors an invitation to the new program that included a form about their post-graduation plans. The idea was to encourage students with no particular plan to get started, she said. As those without a plan developed one, they were awarded raffle tickets. Steps in the plan included listing grad schools or employers where the student was applying, getting their resume and cover letters spruced up, and creating a LinkedIn profile to enable networking online. When their plan was done, they earned a T-shirt and other goodies. The campaign was a community effort, with professors who joined in wearing “plan” T-shirts and donating class time for Career Center staff to introduce the event. Offices donated services, gift cards and baskets, the Saint Martin’s Alumni Association sponsored tee-shirts, and local merchants contributed generous raffle prizes.Adams said 67 percent of seniors completed a plan, a high number, given some seniors completed their degrees in December and were no longer at school.Buoyed by the pilot program’s success, Saints Have a Plan will roll out again this year. Seniors completing their academic coursework in December will develop plans this fall, and those finishing coursework in May or August will submit plans beginning in January. Adams is also hoping to find additional sponsors to help build the program.In July, Adams shared information about her new program with colleagues at the national conference of the Association for Student Affairs at Catholic Colleges and Universities at St. Mary’s University, San Antonio, Texas.“The presentation went very well and drew a great deal of interest from career counselors – even faculty from St. Mary’s dropped in after seeing the topic on the program,” she says.