Marketing strategy of chain convenience store

the daily life of people cannot do without the convenience store chain, many entrepreneurs want to get rich to open a chain of convenience stores, and convenience store business is not as easy as you think, also need a certain marketing strategy, Xiaobian now for you to share.

A, investment convenience store, select the appropriate location is very important, this is the most important factor in the success of the convenience store. Many convenience stores are set up in the community and entertainment facilities more concentrated areas, making it easier for customers to shop.

two, according to the different geographical location of convenience stores, convenience stores target customer choice is different. Such as in the living quarters, schools, Internet cafes, business district, the market is often dominated by the first group, while in the gas station, railway station and other regions, convenience stores will often choose second ethnic groups as a service target.

Three, for the



five, business start from the small office. Therefore, the convenience store to do a good job, we must start from small, do a good job in every business. Different from the general supermarkets, convenience stores are not only selling daily necessities, but also to provide a variety of convenient life services, do a good job of this kind of value-added services to enhance the lives of community residents, help gather popularity.


 

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