New DTH regulations have made 49 per cent consider switching to online streaming services

first_imgIt has been almost two months since TRAI introduced the new DTH regulations. The new DTH regulations have so far gained mixed responses from the consumers. While some have given nod to the new regulations for a fair pricing system, others have complained about incurring higher bills than before. YouGov, a research agency, had conducted a study on the DTH market post the implementation of the new regulations and here are some findings from the study.Out of the number of people participating in the study, YouGov found that around 54 per cent felt that the new DTH regulations will make them spend even more for all the channels they require on their TV. Around 92 per cent knew about the new TRAI rules and 76 per cent of these have already made the switch to the new regulations.When it comes to satisfaction, around 55 per cent people voted in favour. They felt the new system brought more transparency to the system and has led to people paying only for those channels at a fair price. However, those who weren’t in favour of the new regulations claimed that they were willing to move to OTT platforms for their entertainment dose. Online platforms such as Hotstar, Prime Video and others come with overall cheaper plans and people are willing to ship to those platforms soon.With the new regulations, TRAI expected consumers to choose the a la carte system of choosing TV channels for a more efficient billing system. The study found that the new regulations have led to around 52 per cent of people choose channels on their own. Around 24 per cent had preferred to choose the Free-To-Air channels along with a few pay channels while the other 24 per cent preferred to go for the bundle packs.advertisementAs for the bouquet packs by broadcasters, the Star Value Pack was chosen by 46 per cent of consumers while the Zee Family Pack Hindi was chosen by 32 per cent of people. Tata Sky came up as the most preferred DTH operator in India with 30 per cent opting for it over others. However, 46 per cent felt the need to change to another operator since the standardized prices have been now implemented.With the new DTH regulations, it seems that more people are now willing to shift to online platforms due to lower costs and the advantage of accessibility around the world. Hotstar recently announced a new yearly plan at a price of Rs 365 that offered a year’s subscription to all Hindi TV shows, Hindi movies, news channels and sports channels. With affordable Internet added to the mix, online content channels seem the way to go in the future.ALSO READ | Soon, you may no more need to buy a Set Top Box while changing your DTH connectionALSO READ | New DTH TV rules from Feb 1: What is base pack, what is a la carte and everything you need to know in 10 pointslast_img

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