Double 11 to the root vibration stick QuestMobile released online shopping APP strength list

eleven shopping carnival on the eve of the well-known domestic research institutions QuestMobile released the latest online shopping APP strength list third. QuestMobile data show that in November last year, online shopping APP overall MAU close to 530 million. In October this year, this figure is close to 620 million, the next two will be how to grow, it is worth looking forward to the 11.

in gender, age, consumption structure, QuestMobile data show that vertical male users close to 8; while the cross-border electricity female users into more than 7; 30 years old the following user groups, in the cross-border electricity supplier, second-hand transactions are more than 8.

concern is that in October the online shopping APP long, share and Top 10 APP performance, Taobao + Jingdong, has more than 80%. Compared to 2014 to Taobao, Jingdong APP double 11 DAU and the use of the same day, Taobao, although the absolute value to maintain a great advantage, but from the growth rate, Jingdong are more than 2~3 times more than Taobao. Contrast Jingdong’s own 618, double the impact of the Jingdong on behalf of more than 11.

 

a calendar year double 11, 618 review

Chinese people to engage in marketing on the few strokes: making people, fraud, making festival. Double 11 is the "Festival" in the model. However, from the past two years, 11 more and more by other families to share, has become a universal electricity supplier festival.

QuestMobile data show that from 2014 to 2015 compared to Taobao, Jingdong APP DAU and double 11 day long use, although Taobao in the absolute value to maintain a great advantage, but the growth rate from the point of view, Jingdong is more, Taobao’s two times more than three times. In particular, compared to their own Jingdong 618, apparently, the dual role of the greater the 11 Jingdong.

 

 

two, the total number of online shopping APP and the breakdown of industry users

then look at the October online shopping business overall amount of users and various segments of users. QuestMobile data show that in November last year, online shopping APP overall MAU close to 530 million, and in October of this year, this figure is close to 620 million, then the double will grow to what extent it is obviously worth looking forward to.

 

look at the various segments, before this picture has been disclosed, but this time, QuestMobile beautiful sister intimate (sinister) to the growth rate of business electricity supplier segmentation standard red rose, who who fell at a glance.

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