the traditional retail is facing the fierce impact of the Internet, Su ningyun chairman Zhang Jindong logical thinking is: since this is the worst of times, let the storm come more violent.
October 31st, Su ningyun released Q3 earnings, quarter revenue of about 24 billion 600 million yuan, down 2.5% over the same period last year, net loss of approximately 104 million yuan, year-on-year decline of about 117.78%.
revenue, net profit double down, this poor performance, since Suning listed has never happened.
9 months before
2013, Su ningyun revenues of approximately 80 billion 100 million yuan, up 10.65% over the previous year, net profit of 625 million yuan, down 73.68% over the same period last year.
Su ningyun the overall decline in performance, but the performance is in the electric business rapid growth stage. The first 9 months of this year, Su ningyun e-commerce business sales 16 billion 172 million yuan, an increase of 69.23%.
Decline in the performance of the
line is not Suning problem, but the general problem of the industry under the impact of the internet. For Zhang Jindong, the online business is the focus, this is Su Ning and the future of the industry.
gentleman to pull it abandoned the flaw, the quality of audit. All the attention to bet electricity supplier, even if the store is not completely give up, but its role is also a supporting role in the electricity supplier, which is Zhang Jindong had to make a choice.
layout of the Internet, Zhang Jindong moves frequently, including the implementation of the line under the same price, force Internet banking, the acquisition of PPTV etc.. Another source said, Su Ningyun will acquire manzuo, valued at $5 million a month at the end of contract. At the same time, Su ningyun in dianping.com and negotiate acquisitions.
"one body two wings" strategy
the United States and the Soviet Union (Gome and Suning) war, the number of stores is the focus of fighting, including measures to open new stores and acquisitions. Gome acquired Dazhong, Suning acquisition of Yongle, best buy acquired star, is a product of the background. In the context of the Internet in the new war, the number of stores is no longer important.
quarterly show, the first 9 months of this year, Su Ningxin opened 54 stores, including conventional shop 48, Tesco official life Plaza 4, red child professional shop 2, adjusted / closed 150 stores, a net decrease of 96.
in the third quarter of this year, the newly opened chain stores, but adjusted or closed up to 30 stores in the home of the world’s top 26.
Su Ning for the store there are three strategies: one is to optimize the store structure, inefficient, ineffective stores, upgrading the level of City stores; two is prudent to promote a new shop, focus on improving the two or three quarter market store layout; three is to focus on promoting the development of the flagship store, plus Happigo official life Plaza opened.
in June 7th this year, Suning made a tough decision, announced that all Suning stores, Tesco official door >