Carpe Beer

first_imgThe other day I spent 20 minutes in the car behind two big tractor-trailers carrying brand new brewing tanks to New Belgium that’s being built in Asheville. It’s the only time I’ve ever been excited to sit in traffic. It’s difficult to express my feelings about New Belgium’s impending brewery. Giddy, excited, emotionally erect…all of these words are accurate, but they don’t do my feelings justice.And it’s not just New Belgium that I’m excited about. Catawba Brewing just opened a swanky new taproom in downtown Asheville. Wicked Weed started building their production facility on the outskirts of town. Sierra Nevada just opened their taproom and restaurant, which, by all accounts, is plated entirely in gold and everlasting rose pedals.Craft beer is booming all over the country, but there’s so much happening in Asheville, North Carolina on a variety of different scales, that it’s easy to think we’re living at Ground Zero during the Golden Age of Craft Beer. I can walk out my door and hit a dozen breweries within two miles. If you find yourself in Asheville, you can paddle a mellow stretch of the French Broad and hit half a dozen different breweries, big and small. You can mountain bike directly to the door of one brewery, on Pisgah singletrack.We’re so fortunate to be alive now and living here. It’s complete happenstance that I’ve found myself in this town, during this beautiful time in history, when craft breweries are sprouting around me like weeds. Personally, I’ve done nothing to deserve this embarrassment of riches, but I’m going to do my best to enjoy it while it lasts. As they say, all good things must come to an end. In this case, I’m not sure if they’re talking about the craft beer boom or my liver. Either way, carpe beer.last_img read more

Wisconsin slides to 1-8 in Big Ten

first_imgWEST LAFAYETTE, Ind. — Having fought a nasty streak of roster-plaguing injuries, numerous close matches falling into the hands of opponents and a schedule that has made hotel rooms the weekend norm, the Wisconsin women’s tennis team had braved seemingly every element possible going into its matches against Purdue and Illinois this Saturday and Sunday.But after suffering a duo of losses over the weekend, mother nature saw clear to adding insult to injury for the embattled squad, grounding its bus in Champaign, Ill., while tornado alerts and stormy weather claimed control of the Midwestern town. The storm started building up Sunday afternoon while the Badgers were on the singles court against the Illini, peaking only after the completion of play.”At first it was very humid — it was very deceiving,” junior Kaylan Caiati said. “It actually was pretty hot considering it was pretty dark and windy.”And as the Badgers fell 4-3 to the Illini on the heels of a 7-0 loss to Purdue Saturday, that storm front almost certainly made an impact on the court.”In my singles match, serving, I tossed it up and hit the ball completely behind my head because the wind pushed it back,” Caiati recalled. “It is a finesse game, not a power game, when the wind is that much of a factor.”Though Caiati fell short to Macall Harkins, 7-5, 6-0, in singles play, she and UW freshman Elizabeth Carpenter pulled off an upset 8-1 victory over the Illini’s No. 41 tandem of Harkins and Emily Wang in doubles play earlier Sunday, helping the Badgers earn the day’s first point. “In doubles, I was very happy with how I played and how Liz played. I think we kept our focus,” Caiati said. “We started off very strong … and we just kept that momentum throughout the entire match.”Wisconsin’s other two points on the day came by way of singles victories from Carpenter and Chelsea Nusslock, defeating Wang and Momei Qu 6-2, 7-5 and 6-3, 6-2, respectively. “It felt really good to win [Sunday] after a few losses,” Nusslock said. “We all really wanted to show something for ourselves, to do well … after the 7-0 loss, we wanted to redeem ourselves.”And that 7-0 loss here Saturday certainly did mark a point of difficulty for the squad, as only one Badger managed to claim more than three games in a set during singles player, with sophomore Morgan Tuttle eventually dropping to the Boilermakers’ Anna Dzeva 6-4, 7-6(1) in the day’s closest — and longest — match. “Hats off to Purdue, because what they did do — and what Purdue has done — and they did it the best that I have ever seen a Purdue tennis team do, is that they were as cohesive as they ever have been, they were behind each other, and they individually imposed their games on us,” head coach Patti Henderson said after play Saturday.last_img read more

Marathonbet nets Man City upgrade to become training kit sponsor

first_imgShare StumbleUpon SBC Awards: The key to an effective submission August 28, 2020 Top 50 clubs suffer €751m decline in brand value July 31, 2020 Marathonbet secures official partnership with Real Madrid November 28, 2019 Share Related Articles Submit Closing 2019, Marathonbet has announced its second major football partnership as the Panserve Ltd online sportsbook subsidiary expands its sponsorship agreement with Premier League champions Manchester City.Upgrading partnership terms, Marathonbet will serve as ‘training kit partner’ of ‘The Citizens’, with the European sportsbook brand appearing on the training shirts for both Manchester City senior men and women’s teams.Expanding its English football profile, Marathonbet has served as ‘Global Betting Partner’ of Manchester City since June 2018.Manchester City unveiled its new training kit at a press event attended by manager Pep Guardiola and City players Sergio Agüero, Bernardo Silva, Gemma Bonner and Megan Campbell.Adhering to safer gambling responsibilities, Marathonbet confirms that junior and academy jerseys will showcase the ‘City Football Foundation’ logo.Omar Berrada, Chief Operating Officer at Manchester City, said: “Launching our first training kit partner is a significant moment and we’re delighted to be doing this with our existing partner, Marathonbet.“The last 18 months of partnership have been positive for us both. We are pleased to recognise this success by expanding our relationship together.”Natalia Zavodnik, Marathonbet CEO, said: “It’s been a pleasure to be alongside Manchester City as its official betting partner, for one of the most exciting chapters in the club’s history.“We have been offering fans around the world to benefit from our unique giveaways, competitions and once-in-a-lifetime opportunities. We are delighted to be strengthening our partnership today by becoming the club’s first-ever training kit partner.”last_img read more

SuperData report suggests esports revenue to reach $2.3 billion in 2022

first_imgResearch company SuperData has published its latest report with more interesting findings around the esports industry. The 14 page PDF covers topics from revenue, through to YouTube and Twitch as well as different game titles and trends.The report suggests that revenue has hit $1.5 billion (£1.13bn) in 2017 and growth will continue, hitting 26% growth by 2020. SuperData suggests the growth will be fuelled by third-party investments into the space as well as viewership, projected to grow at 12% each year. Furthermore, the report suggests the recent franchising in Overwatch and League of Legends will contribute significantly to the growth by selling around the new leagues.  Credit: SuperData Research, Esports Courtside Playmakers of 2017Interestingly, the SuperData report outlines that a staggering 85% of the previously outlined $1.5 billion was contributed by investments and sponsorship/advertisers. Merchandise and ticket sales sit at 5%, with prize pools at 6%. The one that sticks out is betting and amateur tournaments sitting at just 5% of total contributions. It’s not been noted as to how the number is calculated, but given previous estimates of the handle in both the illegal skin betting market and increase in popularity of regulated operators, we would have thought it would be higher. The report continues to outline League of Legends continued superiority over Dota 2 in terms of viewership, whilst the latter has a significantly higher prize pool element. It then goes to outline the opportunity the Overwatch League presents before moving onto PlayerUnknown’s Battlegrounds. SuperData suggest that “PUBG is on its way to becoming the first Battle Royale” esport. It states that the game has surpassed 200 million unique viewers in just seven months, and is already closing on League of Legends. Furthermore, it suggests that the viewership is 20 times larger than the player base – suggesting viewers who do not just play the game. We would suggest that the viewership is largely fuelled by the most popular streamers in the world drawing 100,000+ each evening, with the likes of Dr Disrespect and Shroud consistently propelling the title towards the top. The esports tournaments have drawn big crowds, but it’s still a very infant scene that has a lot of issues to iron out. The final point of the report analyses the fight for esports viewership between Twitch and YouTube. It suggests that over two thirds (67%) will watch both, with only 20% watching Twitch only and 11% watching YouTube only. The split between esports viewers per platform is a weird one and arguably a transitional phase as YouTube becomes more involved in the scene. Twitch has been the mainstay for esports for a while so habits of more casual consumers may mean they do not notice esports action elsewhere and that could help explain the figures. Still, as shown by ESL Pro League this weekend, when there’s good esports action on – no matter the platform – fans will flock to view it.Esports Insider says: Some interesting figures from Superdata’s latest report, although we’re not overly surprised by most of them. The PUBG figures remain intriguing but we would argue they’re not strictly esports numbers just yet. We can all accept however, that it has been a great year for esports.last_img read more