Linking the flavours of the Caribbean through the region’s music and sport and arguably its most recognisable face – Usain Bolt – telecommunications giant Digicel yesterday launched the Bring the Beat campaign, which will be a key part of the company’s promotion leading to the 2016 Olympic Games in Rio de Janeiro. The event, with Bolt himself as the special guest, was launched at the Terra Nova All-Suite Hotel in Kingston. Bring the Beat aims to celebrate the Caribbean’s culture and features its own theme song, performed by Trinidadian Machel Montano featuring Jamaica’s Tessanne Chin. The song will have variations which will be used in other Caribbean territories, featuring artistes from those particular islands, according to Digicel Group’s director of marketing, Peter Lloyd. “Music and sport have the power to bring people and nations together, and that is exactly what we are about. We will use beats, music, rhythm and talent to connect the world to our athletes no matter what flag they compete under,” Lloyd said. CARIBBEAN VISITORS Journalists and children from several Caribbean islands, including Antigua and Barbuda, Cayman, Montserrat, St Kitts & Nevis, St Vincent & the Grenadines, and Trinidad and Tobago were brought in specially for the function, with the children acting as young reporters and invited to pose questions to Bolt, who responded with his usual aplomb. The reigning Olympic 100m and 200m champion was put in the hot seat and interviewed by Jamaican primary schoolgirl Naleighna-Kae McLean who asked the athlete a variety of questions ranging from his taste in food, to his relationship with his coach, Glen Mills. Meanwhile, sports fans, through Digicel, will have the opportunity to win tickets to various sporting events this summer, including NBA games, Caribbean Premier League cricket and the Olympic Games track and field programme. The event was broadcast live throughout the region on Digicel’s cable television arm, SportsMax.
“I think this is the moment for the young players to show quality like Emile did,” he added.“Historically, Arsenal have worked with young players to give them the chance to work with the first team, for them to show their quality in each match.“Today I think that every player played well in this game, against a big team. For Smith Rowe to score is very good for him and the team. What’s important for us is that every young player is working very hard.”Next up for Arsenal is another International Champions Cup game in Singapore on Saturday, this time against Emery’s former club Paris St Germain. REVEALED Emile Smith-Rowe is making him a name for himself among Arsenal’s first team players Emile Smith-Rowe has caught the eye at Arsenal after a series of good performances during pre-season.That’s according to new head coach Unai Emery, who watched the 17-year-old shine against Atletico Madrid in Singapore. The England youth international (who helped the Three Lions win the Under-17 World Cup in October) scored Arsenal’s equalizer in a 1-1 friendly draw against Atletico Thursday – with the LaLiga side going on to win the resulting penalty shoot-out 3-1.Smith-Rowe, 17, could make the step up into the first-team picture at the Emirates Stadium in the forthcoming season and Emery, who replaced Arsene Wenger in May, has been impressed by what he has seen from the youngster so far.“Today I am very happy with his work on the pitch, but not only today,” Emery said after the International Champions Cup game.“It’s everyday. He’s starting today’s match because his performances have been good in every training session.“He is 17 years old but he has grown up in the academy and we need to give the young players the opportunity to work with us every day and play matches like today. They are working hard in training to be involved with the first team.”Who is Emile Smith-Rowe?Fans were quick to rave about the teen starlet after his performance, but this is not the first time he has caught the eye during pre-season. Having played a part in the 8-0 win at Boreham Wood last weekend, Smith-Rowe took his place in a fairly experienced Arsenal side, with the likes of Aaron Ramsey, Alexandre Lacazette and Pierre-Emerick Aubameyang all starting.But it was Atletico, who beat Arsenal in last season’s Europa League semi-final en route to lifting the trophy, whose young side took the lead when Luciano Vietto headed them in front.Smith Rowe equalised with a well-taken solo strike to leave Emery happy with his side’s overall display – even if they failed from the spot in the penalty shoot-out. 2 gameday cracker NEW ERA England’s most successful clubs of the past decade, according to trophies won silverware Arsenal transfer news LIVE: Ndidi bid, targets named, Ozil is ‘skiving little git’ possible standings 2 How Arsenal could line up in Arteta’s first official game in charge – Ozil return? Every current Premier League club’s best kit from the past decade REVEALED How the Premier League table could change after the Boxing Day fixtures Latest Arsenal News smart causal Smith Rowe helped England Under-17’s win the World Cup in October Which teams do the best on Boxing Day in the Premier League era? LATEST Boxing Day fixtures: All nine Premier League games live on talkSPORT Where Ancelotti ranks with every Premier League boss for trophies won